The Eagle is 26 floors of drop-dead-gorgeous building in Shoreditch, London’s most exciting, creative neighbourhood. Working with property branding agency, Me&Dave – who created the The Eagle’s identity and ‘Old Street, new rules’ concept – I brought the campaign to life through a series of rules and long copy that capture the spirit of this groundbreaking development. Think massive hoardings, fly posters – and possibly the sexiest sales brochure you’ve ever seen.