KITE eyewear KITE eyewear

KITE eyewear

Tone of voice, digital & retail


KITE is a new, London-based eyewear brand established to bring a fresh, fashion-led take on the traditional (and let’s face it, dry) optician experience to the High Street. Pre launch, I worked with the founder to create the brand’s tone of voice and positioning, as well as naming the first eyewear collection, writing the website, PR, brand book and various in-store material.