John Lewis John Lewis

John Lewis

Campaigns, brochures & product naming

One of my first permanent copywriting jobs was for the UK’s favourite department store, John Lewis, and I continue to freelance for them. From Valentine’s straplines – ‘Perfect gifts for lovebrirds’ and ‘Sing it from the treetops’ – to not-very-sexy (but really rather useful) appliance brochures like the ones here, naming and POS, I’ve worked on all sorts of retail jobs for them.