Hobbs London Hobbs London

Hobbs London

Fashion digital, loyalty & DM

Since the first shop opened in Hampstead in 1981, Hobbs has grown from a small yet sought-after shoe label to a global brand synonymous with the best of British design.

Working with their marketing and editorial teams, I’ve updated the Hobbs website in the brand’s updated tone of voice, worked on event and campaign copy, a new welcome programme for first-time shoppers, targeted loyalty communications for their legion of dedicated customers and lots more.