The Body Shop

The Body Shop

Campaigns, in-store, digital & product naming

Working in house at The Body Shop’s international HQ in London, my time here was a mixed beauty bag indeed, taking on projects from brief to in-store launch. A day in the life at this huge beauty leader could include being briefed to name a new range by the product development team (and road-testing it, if you were lucky), writing the packaging, coming up with the campaign line and taking calls with the legal team, right through to tackling the POS and DM for its launch in store, globally or for specific markets such as Asia or the Middle East.