


Benjamin Roberts Macarons
Patisserie packaging
The copy brief for this project was to evoke the sensory experience of sinking your teeth into a decadent macaron. As opening the box to reveal the jewel-like macarons is a real ‘tah dah’ moment, I created copy to sit inside the box; a playful, step-by-step guide for how to devour London’s finest handmade macarons, bite by bite.