Benjamin Roberts Macarons Benjamin Roberts Macarons Benjamin Roberts Macarons

Benjamin Roberts Macarons

Patisserie packaging

 

The copy brief for this project was to evoke the sensory experience of sinking your teeth into a decadent macaron. As opening the box to reveal the jewel-like macarons is a real ‘tah dah’ moment, I created copy to sit inside the box; a playful, step-by-step guide for how to devour London’s finest handmade macarons, bite by bite.